best-selling
Author of Explainable.
Jarred Smith helps marketing teams improve AI visibility through AEO, GEO, brand-coherence audits, workshops, and speaking.
The Framework
Three Layers. One Strategy.
Most organizations are still optimizing for one layer of search. The ones winning right now are operating across all three. SEO, AEO, and GEO aren't competing disciplines; they're sequential, and you need each one to be fully visible in how search works today.
SEO:
Foundation
Search Engine Optimization gets your content indexed, ranked, and discoverable.
It's the technical and strategic base that everything else builds on. Without it, AI systems can't find you in the first place.
AEO:
Answer Layer
Answer Engine Optimization structures your content so AI platforms can extract it as a direct answer.
When someone asks a question and the machine needs a source to cite, AEO is what gets your content selected.
GEO:
Recommendation Layer
Generative Engine Optimization is about how AI systems understand your entire brand.
When someone asks ChatGPT, Perplexity, or Gemini for a recommendation in your category, GEO determines whether you're in the response.
Explainable
Explainable is the best-selling guide to Answer Engine Optimization and Generative Engine Optimization for marketers who want to understand how AI-driven search actually works and what to do about it. No jargon. No theory for theory's sake. Just the frameworks, audits, and action plans you need to make your brand visible to the machines that are increasingly deciding who gets recommended and who gets ignored.
#1 New Release
#1 New Release in Search Engine Optimization, Web Marketing, E-Commerce, and Online & Internet Searching on Amazon.
“This book is by far the best resource I’ve found on getting our brand to show up in AI and LLM results. It delivers on the promise of making your brand Explainable.”
