I help marketing teams get recommended by AI.
When a buyer asks ChatGPT, Gemini, or Perplexity who to work with, your brand is in the answer or a competitor's is. I run the audits, workshops, and consulting that put you in the answer. I wrote the book on it, and I still spend most weeks running the audits myself.
ANA workshop faculty · Workshops for enterprise brand teams and utility marketers · #1 New Release in SEO on Amazon · Built on the 576-conversation AI Verdict Study
What I do
AI Visibility Audit
Ten business days, fixed price. I run the prompts your buyers use across four engines, find out where the machines are choosing someone else and why, and hand you a roadmap your team can run without me.
Workshops
Half-day and full-day working sessions where your team audits your own brand, argues about priorities in the room, and leaves with a plan they built. Remote works; I've run them for 20 people and for 70.
Consulting
For teams that want me around after the audit: 90-day implementation advisory or a fractional AI visibility lead. I don't run your ads and I won't write your content. I make sure what you publish gets understood.
The Framework
Three Layers. One Strategy.
Most organizations are still optimizing for one layer of search. The ones winning right now are operating across all three. SEO, AEO, and GEO are the three layers I use to organize the work. It's my framework for deciding which problems to fix first; no search platform publishes it as a requirement.
SEO:
Foundation
Search Engine Optimization gets your content indexed, ranked, and discoverable.
It's the technical and strategic base that everything else builds on. Without it, AI systems can't find you in the first place.
AEO:
Answer Layer
Answer Engine Optimization structures your content so AI platforms can extract it as a direct answer.
When someone asks a question and the machine needs a source to cite, AEO makes your content easier to select.
GEO:
Recommendation Layer
Generative Engine Optimization is about how AI systems understand your entire brand.
When someone asks ChatGPT, Perplexity, or Gemini for a recommendation in your category, GEO is the work on whether you're in the response and how you're described.
Not sure which layer is your problem? Score a page with the free analyzer, or send me a URL and I'll tell you.
The AI Verdict Study
I put 18 brands through 576 simulated buyer conversations on ChatGPT, Gemini, Perplexity, and Claude, same wording every time, with each buyer written to fit the challenger brand. The category leader got turned down about twice as often as the challenger, and in 21 of 72 brand and engine pairings the same buyer got a yes on some runs and a no on others. Every chart, the method, and the data are public.
Explainable
Explainable is the best-selling guide to Answer Engine Optimization and Generative Engine Optimization for marketers who want to understand how AI-driven search actually works and what to do about it. No jargon. No theory for theory's sake. Just the frameworks, audits, and action plans you need to make your brand visible to the machines that are increasingly deciding who gets recommended and who gets ignored.
#1 New Release
#1 New Release in Search Engine Optimization, Web Marketing, E-Commerce, and Online & Internet Searching on Amazon.
“This book is by far the best resource I’ve found on getting our brand to show up in AI and LLM results. It delivers on the promise of making your brand Explainable.”
Writing
Contact
Want to talk about your brand? Email jarred@jarredsmith.com, use the form, or book a 15-minute fit call.